Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress dashboard you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it.

First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement”, “good” and “OK”. And this is very convenient because it allows you to see the category, for example “needs improvement”, if you click that you get an overview of all the posts which have bad SEO scores so you can very quickly see which posts you need to optimize for.

The second element is called the indexability check by Ryte and this simply gives you feedback on whether your homepage can be put into the search results by the search engines. So this is useful for a quick check. And the third column is simply an overview of the latest blog posts on yoast.com. There’s a second location in which you can find the Yoast SEO plugin and it’s called the posts overview. So if you click “Posts” you can see all the posts you have and there are elements of Yoast SEO in here as well.

And on the right you can see four columns (that is if you have the Premium version, otherwise you have three) and the first column is the number of internal links in that particular post. And you need to have a good internal linking structure, which we’re going to go to come back to later and this gives you an overview of how you’re doing on that part.

The second column is only available in Premium and it shows you the number of internal links linking to this post so all the other posts on your sites linking to that post. The third one shows the SEO score, which in this case is green for the top one and red for the middle one. and the fourth one shows you the readability score.

So here you have an overview of all your posts and the SEO scores and the internal links. You can see at the top two additional things: “orphaned content” (and note that this is a Premium feature as well and you won’t see it if you’re using the free plugin) and “cornerstone content”.

We’re going to come back to cornerstone content, but just quickly it’s– cornerstone content means that it’s the most important posts on your site and you can see here and select here the cornerstone content articles to make sure that you’re doing well on the most important parts of your site. Orphaned content is content on your site which is not linked to, so which is not part of your internal linking structure and you should really avoid that so if you click the orphaned content one you can make sure that you link to this post from other posts to make sure that your SEO internal linking strategy is in order.

Now, there is one more thing we can do here, which is to click the “screen options” option and if you do that you can show the SEO title, the meta description and the focus keyword on this page. So let’s do that. If you click those, you can see some additional information. Now, if we click a post we’ll see that there is a lot of Yoast SEO going on there as well. The most important thing is The Yoast SEO metabox which is right under the post you write.

And it’s quite big so we’re just going to go into part of it and go into the details in in the next video. What you can see here is that it has three vertical columns, and a couple of collapsible headings. The first vertical tab is the most important one: it’s the one where you enter your focus keyword and receive feedback on your post.

On the first tab, you can see a little preview of what your result might look like in Google. On the second tab, you get feedback on the readability of your post. On the third tab, you enter your focus keyphrase and receive feedback on the SEO of your post. The fourth tab allows you to enter additional focus keyphrases if you use Yoast SEO Premium. The fifth tab allows you to mark your post as cornerstone content, and the last tab, which is also a Premium tab, gives you insights into the words you’ve used most frequently in your text.

Now, if we scroll back up and and go to the second vertical column, we’ll see the Social tab, which allows you to tell social media what you want your posts to look like on their site and the third tab is called the Advanced tab and if you have an extension like Video SEO or News SEO, you can see additional tabs right here on the right. And there is one more little thing: if you have Yoast SEO Premium, you have an internal linking meta box here which allows you to set up your internal linking structure and which we’re going to go into in detail in a separate video.

Now you may have noticed at the top of the page a Yoast logo as well and what you can do here is quickly navigate to some convenient tools, for example the configuration wizard, which allows you to configure your plugin settings. And there’re some tools to help with keyword research and your SEO settings as well.

You also have on the top right the Publish MetaBox in which you can see very quickly whether your readability and SEO are up to par. Another important part is located in your user settings. And if you have a lot of users here you can change their role to SEO editor or SEO manager and manage their SEO capabilities like that.

For example you don’t want everyone to be able to do redirects and you can determine here who can do them and who can’t. Now the last thing which is important are the Yoast SEO Settings tabs that you can see right here and we’re going to go into each of these in a separate module.

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